Born and raised in the vibrant region of KwaZulu-Natal, Ameena Sheik Hassan’s passion for marketing has paved the way for a trailblazing career across the retail and automotive industries. Today, she stands as the Brand Marketing and PR Head at BAIC South Africa, where she is determined to leave an indelible mark, much like the brand she now proudly represents.
Ameena’s career journey is a testament to her relentless drive, unwavering ambition, and ability to thrive in industries traditionally dominated by men. “Even though it’s a male-dominated industry, I’m here to make my mark and stay,” she confidently declares, embodying the spirit of a daring woman forging her own path. The automotive industry is fast-paced, competitive, and often unpredictable, yet Ameena has embraced the challenge with grace and determination. She sees her role at BAIC SA as not just a career milestone but a transformative decision that has allowed her to grow personally and professionally.
Reflecting on her journey, Ameena acknowledges that joining BAIC has been one of the best decisions of her career. Her focus is on elevating the BAIC brand into a formidable force within South Africa’s automotive landscape. “This brand is here to stay, and I’m excited to be a part of that journey,” she says, highlighting her commitment to growth, innovation, and driving success.
Over and above her role in marketing, Ameena has discovered a newfound passion for analytics. “It’s an exciting journey,” she explains, sharing how diving into data-driven insights has helped her not only refine her marketing strategies but also expand her skill set in ways she hadn’t anticipated. This passion for analytics has already started yielding results and will be evident in 2025, with a series of exciting events and initiatives lined up. “Watch this space,” she says enthusiastically, “BAIC SA is here to do amazing things.”
With extensive experience across multiple sectors, including her previous roles at Chery South Africa and CMH Group, Ameena has honed her expertise in digital marketing techniques, CRM, SEO, and strategic campaign management. Her proficiency in crafting compelling brand narratives, coupled with her deep understanding of consumer relationships, has positioned her as a key player in the marketing and PR landscape.
As she continues to push boundaries, Ameena’s story serves as an inspiring example of what can be achieved with passion, resilience, and a forward-thinking mindset. In a world where the automotive industry is rapidly evolving, she is poised to lead BAIC SA through a future filled with possibilities, making her a true force to be reckoned with.
