August has been an exciting month for the South African automotive market, marking the arrival of GAC MOTOR with the launch of the GS3 EMZOOM. Now, the brand continues to make waves with the introduction of the GAC MOTOR EMKOO, a vehicle that is set to redefine expectations with its innovative design and advanced technology.
Salvador Caetano, the official distributor of GAC MOTOR in South Africa, highlighted the significance of the EMKOO, stating that it brings “something extra” to the brand’s offering. Available in two models, the Executive and the Executive-Plus, the EMKOO is designed to captivate with its bold aesthetic and futuristic features.
Striking Design Meets Cutting-Edge Technology
The EMKOO stands out with its sleek, modern design, characterized by a flat front grille adorned with 12 “V”-shaped bars accented by titanium-tungsten alloy strips. This meticulous craftsmanship is further enhanced by a rhythmic lighting effect that transforms the vehicle into a visual masterpiece. The EMKOO’s matrix LED headlights are a standout feature, offering a slender design of less than 20mm thick, with an impressive 2,650 lumens for both low and high beams – a 25% increase in brightness compared to previous models.
At the rear, the EMKOO continues to impress with its vertical “X”-shaped, lightsaber-inspired LED taillights, featuring 128 embedded bulbs and a music sync function for a dynamic and visually captivating experience. Adding to the vehicle’s futuristic appeal is a MECHA-STYLE spoiler, giving the EMKOO an aggressive, cutting-edge aesthetic that commands attention.
Luxury and Comfort Redefined
The interior of the EMKOO elevates comfort to a new level, drawing inspiration from oriental philosophy to create a serene and luxurious cabin environment. This fusion of traditional elegance and modern sophistication ensures that every journey is as comfortable as it is stylish. The EMKOO’s cabin also boasts a range of advanced technology, featuring a 10.1-inch touch screen, an up to 10-inch LCD instrument cluster, and a Head-Up Display (HUD) available on the Executive-Plus model. These displays provide an interactive, immersive driving experience, placing all essential information at the driver’s fingertips.
For added luxury, the EMKOO comes equipped with a panoramic sunroof, complete with electric sunshades, offering unobstructed views and enhancing the sense of openness within the cabin. Dynamic ambient lighting further enhances the driving atmosphere, creating a vibrant and uplifting environment that complements the vehicle’s advanced features.
Innovative Design Meets Practicality
The EMKOO’s attention to detail extends to its ergonomic features, including a gear shift inspired by the concept of an energy crystal. This futuristic design is both visually striking and practical, offering improved usability and convenience.
With its 1,901mm ultra-wide body and a 2,750mm wheelbase, the EMKOO delivers a spacious and stable driving experience. Passengers enjoy ample legroom – 1,059mm in the front and 990mm in the rear – ensuring maximum comfort during long journeys. Additionally, the vehicle offers flexible storage options, with flat rear seats and an impressive boot capacity of 638 litres when the seats are folded down, making it versatile for both passenger and cargo needs.
Power, Handling, and Safety
Under the hood, the EMKOO is powered by a 1.5 TGDI MegaWave engine paired with a 7WDCT transmission, offering a perfect balance of performance and efficiency. Delivering 130kW of power and 270Nm of torque, the engine provides an exhilarating driving experience while maintaining an economical fuel consumption of 6.4L/100km (NEDC).
The EMKOO’s MegaStar chassis ensures smooth and stable handling, featuring a McPherson Independent Suspension at the front for superior responsiveness and a Multi-Link Independent Suspension at the rear to reduce vibrations and improve ride comfort. This advanced suspension system, combined with hydraulic components, guarantees a smooth and enjoyable driving experience across various terrains.
Safety remains a top priority for GAC MOTOR, with the EMKOO offering a range of advanced safety features. The vehicle is equipped with a Level 2 Advanced Driver Assistance System (ADAS), including lane-keeping assist, adaptive cruise control, and emergency braking, enhancing safety and reducing the risk of accidents. A 360-degree camera system provides a complete view of the vehicle’s surroundings, making parking and maneuvering in tight spaces easier. Additionally, a Traction Control System helps maintain grip on challenging road surfaces, while the EMKOO’s safety cage-type bodywork, made from submarine hull-grade hot-formed steel and ultra-high strength steel, ensures superior protection in the event of a collision.
Pricing and Availability
The EMKOO is available in two models:
EMKOO Executive 1.5 TGDI: R599,900
EMKOO Executive-Plus 1.5 TGDI: R659,900
With its cutting-edge design, advanced technology, and robust safety features, GAC MOTOR South Africa is set to make a bold statement in the local automotive market. The EMKOO promises not only a superior driving experience but also an opportunity to savour every moment on the road. Buckle up, South Africa, the EMKOO is here to take you on an extraordinary journey.
