GAC Motor South Africa, a pioneer in driving automotive innovation, is pleased to announce a strategic price reduction for its flagship Emzoom and Emkoo models. This decision reflects the company’s commitment to its South African customers and partners, underpinned by favourable foreign exchange rates through the end of 2024 and GAC Motor’s global cost reduction initiatives.
Unlike temporary sales promotions or limited-time offers, this pricing adjustment is a direct and sustainable response to current market conditions. It underscores GAC Motor’s dedication to transparency, fairness, and customer-centric practices.
As part of its long-term vision, GAC Motor South Africa is making significant strides in expanding its national presence. The company is set to grow its dealer network and service centres to an impressive 40 locations, ensuring greater accessibility and service excellence for customers. This expansion aligns with the introduction of new, innovative models to the South African market in the coming year, positioning GAC Motor as a major player in the local automotive industry.
“Our commitment to transparency and customer value is unwavering,” says Leslie Ramsoomar, Managing Director of GAC Motor South Africa. “The price reduction on the Emzoom and Emkoo models is a testament to our belief that consumers should directly benefit from favourable forex conditions. It’s a win for our customers and business partners, who will experience the results of our strategic investments in the South African market.”
In addition to its competitive pricing, GAC Motor South Africa continues to set new benchmarks in customer satisfaction with its industry-first Lifetime Warranty. Covering unlimited mileage and an unlimited number of years, this warranty extends to all models, including the Emzoom and Emkoo, offering unmatched peace of mind and reliability.
To ensure fairness to its valued customers who purchased GAC Motor models in 2024, GAC Motor South Africa invites them to reach out through the company’s website or contact numbers. The distributor is committed to addressing any concerns regarding the price adjustments and exploring how these customers can be accommodated.
New Retail Pricing for GAC Models
- Emzoom Comfort: R419,900
- Emzoom Executive: R439,900
- Emzoom R-Style: R489,900
- Emkoo Executive: R519,900
- Emkoo Executive Plus: R559,900
GAC Motor South Africa’s strategic investments aim to revolutionize the local automotive landscape. With a growing footprint, an expanding lineup of world-class vehicles, and an unwavering focus on innovation, the brand is creating new opportunities for business growth while delivering exceptional value to South African drivers.
For more information about GAC Motor’s vehicles, pricing, and warranty offerings, visit www.gacmotorza.co.za or contact your nearest GAC Motor dealer.


