The Festival of Motoring powered by WesBank is set to deliver a spectacular celebration of automotive excellence from 30 August to 1 September 2024, at the iconic Kyalami Grand Prix Circuit. This highly anticipated event promises to be a thrilling fusion of speed, innovation, and car culture, attracting motoring enthusiasts from across the country.
Michael Dehn, Managing Director of Messe Frankfurt South Africa, remarked, “The Festival of Motoring represents the next level in motor show evolution; it offers an immersive experience that engages attendees with the dynamic world of motoring. Whether a seasoned enthusiast or a curious newcomer, the Festival provides a comprehensive array of attractions, from exhilarating test drives to captivating audio-visual experiences. It is a platform where automotive enthusiasts can experience the pinnacle of motoring excellence.”
Lebo Gaoaketse, Head of Marketing and Communication at WesBank, echoed this sentiment, noting, “Over the years, the Festival of Motoring has grown in stature to become the ultimate showcase of innovation in the local automotive sector. This year, WesBank’s presence will be even more significant, with joint participation from FNB and MotoVantage. Our goal is to ensure the Festival not only caters to enthusiasts with a deep interest in motoring but also becomes a key institution in guiding informed car ownership, from acquisition to maintenance, and eventually settlement and repurchase.”
The Festival of Motoring promises a diverse range of highlights that will captivate attendees. Visitors can look forward to innovative displays and interactive exhibits from leading brands, including Abarth, Alfa Romeo, BAIC, Bentley, BYD, Chery, Citroën, Fiat, Ford, Haval, Isuzu, Jaecoo, Jeep, Lamborghini, Mahindra, Omoda, Opel, Porsche, Peugeot, Shelby, Suzuki, Volkswagen, and Volvo.
Volkswagen enthusiasts are in for a treat with a host of activities at the Festival. Visitors can explore the all-new Volkswagen family of vehicles at John Love (next to Pit 1) and sign up for track drives to experience the thrill of the new Volkswagen range. Additionally, VW Motorsport drivers Jonathan Mogotsi and Daniel Rowe will offer exhilarating rides in a Supa Cup racing Polo during performance sessions.
Family-friendly activities abound, with simulator competitions, kids’ sand art, and a Merchandise Shop to keep everyone entertained. Outdoor enthusiasts can visit the Volkswagen stand in the 4×4 Village to explore and experience Volkswagen’s adventure vehicles in action.
A new addition to the Festival this year is the FoM Experience Centre, offering adrenaline-pumping hot-lap sessions around the main circuit. These rides, available at an extra cost, are provided by BMW Motorsport Club, Simola Hill Climb, Samlin Lamborghini, and RDE Supercars, delivering a truly thrilling experience. Additionally, drifting rides will be available at the skidpan by XDrift.
The Lamborghini Revuelto, a groundbreaking vehicle that combines a revolutionary 12-cylinder engine with cutting-edge hybrid technology, will be showcased at the event. Bentley will also be presenting its full model range, including the luxurious Bentayga, the exhilarating Continental GT, and the elegant Flying Spur.
Porsche will captivate visitors with a feast of luxury and performance, showcasing the new Cayenne GTS, the new Panamera, and a special celebration of 50 years of the 911 Turbo.
On-track entertainment includes demonstrations from Formula One-type vehicles and the Sunbet ZX10 SuperBikes Masters Cup Challenge. The excitement will be further elevated by the unique “Shelby Mustang Speed Challenge” time attack.
For food lovers, the vibrant food market will feature a variety of gourmet offerings and local favorites, fostering a sense of community and cultural celebration among attendees.
Tickets for this must-attend event are available at www.howler.co.za, with prices set at R275 per adult and R75 for children aged 4 to 12 years. To enhance the festival experience, complimentary shuttle services will be provided by SANI Car Rental from the Mall of Africa, with internal shuttles by Volkswagen, Isuzu, and Haval to the 4×4 Village.
For more information, contact:
Show Director: Judy Maharaj (judy.maharaj@za.messefrankfurt.com)
Marketing Manager: Alexander Landman (Alexander.Landman@za.messefrankfurt.com)
Stay connected and follow the excitement on social media with #FestivalOfMotoring2024.
Background information on Messe Frankfurt:
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