HEINEKEN Beverages is driving diversity and inclusion with its global “Worlds Together” social impact initiative, gathering various stakeholders for a shared experience over a meal, drinks, and meaningful conversations. The event aimed to promote inclusivity, bridging the gap between organizations that typically have limited interaction with each other.
“We brought together the South African Special Olympics and SANASE (South African National Association for Special Education) to help foster connections and understanding between organizations that operate in similar spaces but seldom engage directly,” said Millicent Maroga, Corporate Affairs Director at HEINEKEN Beverages.
“Worlds Together” is HEINEKEN’s global social impact campaign dedicated to uniting people and communities through conversation and shared experiences. By promoting the power of human connection, the campaign seeks to demonstrate that we have more in common than we often realize. It aims to dismantle barriers created by stereotypes, misinformation, ignorance, and mistrust, fostering greater understanding and unity.
Among the distinguished guests was newly crowned Miss South Africa, Mia Le Roux, who shared her personal journey as the first differently abled contestant in the pageant’s history, having been diagnosed with profound hearing loss at an early age. Le Roux offered valuable insights into the challenges faced by people with special needs and emphasized the importance of advocating for inclusivity in both the workplace and broader society.
Phelisa Sibongile Buchena, Chairperson of SANASE, highlighted the need to enhance public understanding of inclusive education through increased awareness and education. She emphasized that true inclusivity starts with better-informed communities.
Adding to the conversation, South African Special Olympics CEO, Ancilla Smith, stressed the importance of nurturing future leaders with inclusivity in mind. “To build a future-focused approach, we must implement innovative programs, establish strategic partnerships, and create supportive environments where people with intellectual disabilities can thrive.”
Through “Worlds Together,” HEINEKEN Beverages aims to reflect its core purpose: crafting the joy of true togetherness. By fostering authentic connections and promoting mindful shifts in thinking, the campaign aspires to spark lasting change across communities. The goal is to create a more empathetic society, one that actively engages with and supports individuals from diverse backgrounds.
The hope is that this initiative will plant seeds for enduring transformation, inspiring continued efforts toward inclusivity and advocacy for people from all walks of life.
