“If you want something said, send a man but if you want something done send a woman” This phrase rings true for Lungelo Zwane, a dynamic force who has not only entered the male-dominated automotive industry but has completely disrupted the status quo. Her arrival has ignited a revolution, reshaping the landscape with her vision, passion, and relentless drive.
Lungelo’s journey in the automotive industry began in the realm of digital marketing, where she honed her expertise working for top agencies like Wunderman Thompson and Penquin. With a foundation in project management, team coordination, and strategic planning, Lungelo built a reputation as a Digital Account Director who could seamlessly navigate both digital and above-the-line campaigns. Her track record speaks for itself—she has managed prestigious portfolios like Coca-Cola’s Hydration and Flavours categories, and Suzuki, always pushing boundaries and exceeding client expectations.
But her move to OMODA South Africa in 2024 marked the true turning point in her career. As the driving force behind both the OMODA and Jaecoo brands, Lungelo has leveraged her deep knowledge of digital marketing and her unmatched charisma to transform these brands into lifestyle icons. She has a knack for aligning brands with culture, fashion, and technology—evident in her collaborations with powerhouse names like DJ Zinhle’s ERA and renowned fashion label Khosi Nkosi.
The “O Club,” an OMODA initiative, is another shining example of Lungelo’s innovative thinking. This community, which blends the aspirational vibes of high-end fashion and cutting-edge automotive design, is now a must-have for trendsetters. Pairing fashion and cars has become the trend of the moment, and Lungelo’s work ensures that OMODA remains a symbol of class and cool in the streets of South Africa.
“I am a multi-potentialite!” Lungelo proudly declares. “Yes, this word doesn’t exist, but it should. I am a doer! I strive for greatness!” Her passion is contagious, and it’s clear why she is often described as the most excited person in the room, eagerly unpacking ideas and chiseling them into gold. As a leader, Lungelo’s energy inspires her team to go the extra mile (and another), ensuring that every campaign shines.
Her journey from agency to brand leader is a testament to her relentless pursuit of greatness. Lungelo’s ability to seamlessly manage integrated campaigns and build trusted client relationships is reflected in the glowing feedback from her team, who appreciate her leadership, creativity, and unwavering commitment to pushing the envelope. “She’s the person who gets things done, and does it with flair.”
Lungelo Zwane has shown that in the automotive world, women are not just present—they are trailblazers, changing the game and setting new standards of excellence.
