Fusion Fest is a one-of-a-kind event that embodies the youthful energy of South Africa’s ‘Vibrant Rainbow Nation’ by blending music, fashion, and art into an electrifying production. The festival will showcase a diverse lineup of performances that reflect the country’s rich cultural tapestry.
A Celebration of Music, Fashion, Art, and the Evolution of Mahindra SUVs Excitement is building as Mahindra South Africa prepares to host the highly anticipated Fusion Fest at SunBet Arena, Pretoria, this Saturday. The event is set to attract over 7,000 attendees, marking a significant milestone in Mahindra’s journey in South Africa.
“Imagine a fusion performance featuring Cassper Nyovest, Radio Kalahari Orkes, and opera sensation Zandile Mzazi. Or a genre-bending collaboration between Sipho ‘Hotstix’ Mabuse, Aymos, and Kamo Mphela. This is just a glimpse of what Fusion Fest has in store,” says Rajesh Gupta, CEO of Mahindra South Africa.
The star-studded lineup also includes Sjava, Matthew Mole, Tarryn Lamb, Mi Casa, Young Stunna, and K.O., promising an unforgettable evening of entertainment.
A key highlight of the event will be the unveiling of the all-new Mahindra XUV 3XO. This compact SUV serves as a creative canvas for various fashion and art projects, many of which will be revealed on the night.
“For two decades, Mahindra has built a reputation for toughness, capability, and reliability, particularly through our rugged bakkies and SUVs. In recent years, we have redefined expectations with award-winning models like the XUV700 and Scorpio-N, combining advanced technology, performance, and contemporary design,” says Gupta.
The XUV 3XO continues this evolution by making Mahindra’s authentic SUV DNA more accessible in the compact segment.
“More than just a vehicle, the XUV 3XO embodies a mindset—a bold and confident approach to life that aligns perfectly with the spirit of Fusion Fest. The concept of ‘Discover the X,’ which inspired this festival, is about embracing individuality, pushing boundaries, and celebrating the freedom to explore new possibilities.”
Fusion Fest is not just a celebration of Mahindra’s journey; it is also a reflection of the company’s commitment to South Africa. The event embraces the philosophy of Ubuntu—a concept that closely aligns with the Indian principle of Vasudhaiva Kutumbakam, which sees the world as one family.
Proceeds from the event will support multiple charitable initiatives, ensuring that Fusion Fest leaves a lasting impact beyond the festivities.
Since entering the South African market in 2004, Mahindra has experienced phenomenal growth, becoming one of the fastest-growing automotive brands in the country. Over the past seven years, Mahindra has consistently outperformed the market, earning recognition as the fastest-growing automotive brand in 2019 and 2022.
In the past year alone, Mahindra has exceeded all sales targets, particularly in the bakkie and compact SUV segments. The locally assembled Pik Up has been a standout performer, alongside the new XUV 3XO, which has been named a finalist for the 2025 South African Car of the Year competition.
In January 2025, Mahindra recorded the largest sales increase in the industry, securing its position as the ninth best-selling vehicle manufacturer in South Africa.
“The Fusion Fest not only celebrates two decades of remarkable growth in South Africa but also signals our ambitious plans for the future as we enter our third decade in the market,” says Gupta.
One of the evening’s most anticipated moments will be the giveaway of a brand-new Mahindra XUV 3XO to one lucky attendee. Additionally, the festival will provide life-changing opportunities for aspiring artists in music, fashion, and art. Selected individuals will receive pre-paid recording sessions, bursaries, or financial support for their respective crafts.
To be part of this historic celebration and follow the excitement, engage with the hashtags #MahindraFusionFest and #MahindraSA on social media.
Fusion Fest promises to be an unforgettable evening of entertainment, creativity, and community, reinforcing Mahindra’s commitment to innovation, cultural expression, and social responsibility in South Africa.
