Nicolette Mashile is a dynamic figure in the world of financial literacy and consumer education. As the founder of Financial Fitness Bunnies, a consumer financial education content agency, and Bunch of Winnaz, a community media planning and buying agency, she has made a significant impact on how South Africans understand and engage with personal finance. Her journey is not just about building businesses but also about empowering people with the knowledge to make informed financial decisions.
Nicolette’s academic journey is as diverse as it is impressive. She holds a National Diploma in Sports Management, a National Certificate in Debt Counselling, a BA in Human and Social Studies majoring in Advertising, and an Honours degree in Integrated Organisational Communications. Her academic pursuit did not stop there; she also earned a Postgraduate Diploma in Business Administration and is currently completing her MBA thesis, which focuses on the factors influencing purchasing decisions of financial products and services.
Her comprehensive education has provided her with a unique perspective on financial literacy, blending marketing, communication, and business administration skills. This has enabled her to craft messages that resonate with a wide audience, from young children to adults.
Nicolette’s entrepreneurial spirit is evident in her various ventures. As the Co-Founding Chairperson of Mikateko Property Investments, she has played a pivotal role in driving investment in the property sector. However, it is through Financial Fitness Bunnies that she has truly made her mark. The agency focuses on creating content that educates consumers about managing their finances, a mission that Nicolette is deeply passionate about.
She has led numerous financial literacy campaigns for blue-chip brands, ensuring that her message reaches a broad audience. Her ability to simplify complex financial concepts and make them accessible has earned her a loyal following, particularly on her YouTube channel, Financial Bunny. In 2021, YouTube recognized her impact by selecting her as part of its Black Voices initiative to amplify voices that are making a difference.
In addition to her work in financial literacy and entrepreneurship, Nicolette is also a bestselling author. Her book, What’s Your Move?, is a collection of ordinary financial lessons designed to guide readers in making better financial decisions. She didn’t stop there—understanding the importance of financial education from a young age, she created the Coco the Money Bunny series, which includes both books and animations designed to teach children about money management.
Her innovative spirit also led to the development of a financial literacy game board and a mobile application called Save or Spend. These tools are designed to make learning about finances fun and engaging, reinforcing her belief that financial education should be accessible and enjoyable for everyone.
Nicolette Mashile’s journey is one of relentless pursuit of knowledge, innovation, and a deep commitment to improving financial literacy. Through her various ventures, she has not only built successful businesses but also created platforms that empower others to take control of their financial futures. Her work continues to inspire and educate, making her a true trailblazer in the world of financial education and media innovation.
