Primedia Studios has earned a Bronze award at the 2024 Bookmark Awards for The Masked Singer South Africa, marking a significant achievement in the Studio’s ongoing commitment to innovation in content creation. The award, recognizing the show’s outstanding social media campaign, underscores Primedia’s strategic vision, first articulated at the inaugural Primex event in 2022, which emphasizes a holistic, 360-degree approach to content development.
The success of The Masked Singer South Africa exemplifies Primedia Studios’ dedication to integrating content across multiple platforms, creating engaging narratives that extend well beyond traditional broadcasting. This accomplishment reflects the Studio’s commitment to exploring the full potential of digital and social media integration, aligning seamlessly with Primedia’s broader strategic goals.
Lindiwe Hani, recently appointed Head of Marketing at Primedia Studios, views this award as a testament to the Studio’s forward-thinking strategy. “This recognition at the Bookmark Awards is not just a victory for The Masked Singer South Africa, but a validation of our strategic direction. At Primedia Studios, we are redefining content by integrating it across platforms, ensuring that our narratives resonate deeply with audiences, no matter where they engage with our brand. This is the essence of our 360-degree approach,” Hani remarked.
Hani’s leadership marks a new chapter for Primedia Studios, focused on innovation and strategic content development. Her vision is to strengthen the Studio’s market position by continuing to create content that not only entertains but also fosters meaningful connections with diverse audiences across Africa and beyond.
The success of The Masked Singer South Africa is also a result of a strong collaboration with Rose & Oaks Media, led by the visionary Anele Mdoda. Reflecting on this achievement, Mdoda stated, “The Masked Singer format is a multi-platform dream, effortlessly transitioning from television to online and across social media and VOD platforms. The energy and fun continue to captivate South Africa in Season 2, with over 124 clips going viral on TikTok, Instagram, and YouTube. Rose & Oaks Media, together with Primedia Studios, believes that this 360-degree media approach is essential in today’s TV landscape, ensuring that we offer exceptional content regardless of the platform.”
As Primedia Studios moves forward with its Primex 2024 objectives, it remains steadfast in its commitment to innovation, leveraging cutting-edge technology, and forming strategic partnerships to enhance its content offerings. The Bookmark Award stands as a milestone in this journey, reinforcing the Studio’s position as a leader in the African media landscape and beyond.
