Heineken® is breaking boundaries once again. Welcome to Heineken® House—a bold fusion of culture, creativity, and unforgettable experiences. This is more than just an event; it’s an invitation to redefine connections, immerse yourself in innovation, and celebrate a fresher world.
Get ready for the event of 2025, where music, fashion, art, and self-expression collide in a breathtaking cultural explosion. Johannesburg. January 25, 2025. Mark your calendar.
Where Culture Meets Creativity
Heineken® House is a dynamic space where talent thrives, creativity reigns, and imaginations run free. Whether it’s the hottest beats, cutting-edge fashion, or vibrant art, this is the destination for cultural pioneers and dreamers alike.
Expect an electrifying lineup of music maestros, trailblazing artists, and trendsetting fashion innovators. A sneak peek:
Music Lineup
- Dee Koala
Award-winning artist and trailblazer, Dee Koala has worked with South Africa’s biggest names like Busiswa, Riky Rick, and Sho Madjozi. Known for her fearless artistry, she’s also the co-founder of the 4 The Khaltsha music and art festival. - DBN Gogo
The iconic DJ and music producer who dominates dance floors with her chart-topping hits, including the platinum-certified “Khuza Gogo.” Expect dynamic performances that will set the night on fire.
Artistic Visionaries
- Samurai Farai
A contemporary artist renowned for exploring identity, mental health, and the African Diaspora through his bold, colorful creations. From large-scale murals to boundary-pushing NFTs, Farai continues to captivate the global art scene. - Yay Abe (Russell Abrahams)
Known for his playful, vibrant style, Yay Abe has left his mark on iconic projects, including the AFCON 2024 opening ceremony and Africa’s largest billboard.
Fashion Collaborations
- Rosey & Vittori
A cutting-edge brand blending South African streetwear with sleek Italian sophistication. - DENIMBYDOME
Celebrating individuality through custom, expressive denim designs that empower self-expression.
Unmissable Surprises
Stay tuned as we reveal even more incredible names and an iconic surprise headliner that will leave you speechless. Watch for updates on the Heineken® House website and social channels—you won’t want to miss a moment.
Tickets & Access
This exclusive experience isn’t for sale. Follow Heineken®’s social media channels and visit select in-store locations for opportunities to secure your invite.
Step Inside. Experience Culture. Social Like Never Before.
Heineken® House: This is Where We Social.
