Innovative, AI-driven, technology brand TECNO rolled out the blue carpet at Westgate Shopping Centre this past weekend in honour of Edgars’ birthday.
To help celebrate the fashion and lifestyle powerhouse birthday, TECNO hosted a vibrant activation at the shopping mall treating shoppers to an unforgettable blend of technology, fun, and entertainment.
The activation was designed to highlight TECNO’s commitment to connecting with South Africans where they live, shop, and celebrate. Visitors to the Westgate Shopping Centre were immersed in an interactive brand experience that showcased one of TECNO’s latest smartphone ranges, the SPARK 40 Series. Shoppers were able to engage with hands-on product demonstrations, enjoy fun competitions, and stand the chance to win exclusive prizes.
The partnership with Edgars highlights TECNO’s mission of making cutting-edge technology accessible to everyone while creating memorable experiences. With Edgars being a household name in South Africa, collaborating with them on this celebration allowed TECNO to connect with shoppers in a dynamic, celebratory way. TECNO enjoys celebrating major milestones, as well as the successes, with all of its valued retail partners.
The day was filled with excitement and fun, including lucky draws, competitions, an influencer appearance, and product showcases, which drew large crowds to the activation zone. Shoppers were particularly enthusiastic about the opportunity to experience TECNO devices firsthand and learn how the brand’s innovative features can enhance everyday life.
Through this partnership, TECNO continues to cement its position as one of South Africa’s most tech user-focused smartphone brands, while also supporting Edgars’ ongoing legacy as a destination for fashion, lifestyle, and community celebrations.
Availability
Smartphones from TECNO’s new SPARK 40 Series, including the SPARK 40S, SPARK 40 and SPARK 40C, are available from Edgars stores (availability varies per product, per store, and while stocks last. E&OE).
